Senior Business Analyst — MATW Project — Dubai, UAE
November 2025 – Present. Leads BI, marketing analytics, and performance reporting across MATW Project's international fundraising brands (Giving Hands, Watan) covering UK, USA, Canada, Australia, France, Germany. Integrates GA4, Google Ads, Meta Ads, Fundraise Up, LaunchGood, Zoho Analytics, CRM platforms, and website databases into a unified cross-channel view of revenue, donor behavior, and campaign efficiency. Builds executive dashboards in Power BI, Looker Studio, Zoho Analytics, and Excel tracking donations, AOV, ROAS, CAC, conversion, retention, product performance, and regional contribution. Automates reporting with SQL, APIs, Python, Google Apps Script, and Power Query.